Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
To begin with, let's define what a topical map is. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
The key to a successful topical map is understanding your audience and their common search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
First and foremost, thorough keyword research website must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.